The BMW Group has reported its best ever January sales performance, giving the company hope for another record-breaking year.
BMW enjoyed a sixth consecutive record-breaking year in 2016, but the first month of this year saw the group’s global sales up by 6.8% to 163,288 units. Sales of BMW electric vehicles were up by 115.8% compared to January 2016, and with the 530e iPerformance and MINI Cooper S E Countryman ALL4 plug-in hydrid set to join the line up in the first half of this year the company hopes to enjoy another series of growth in the sector.
With sales up by 17.2%, BMW’s domestic German market was their stand-out European performer, but here in the UK sales were up by almost 5%, making it the second largest European market.
“We’ve started the year well, building on the success of 2016,” said Dr Ian Robertson, BMW’s Sales and Marketing chief. “We’re confident that the new models we’re bringing to market this year, especially the new generation BMW 5 Series which is about to arrive in dealerships, will ensure further momentum as the year goes on.”
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