Aston Martin has announced the introduction of a bespoke saloon model which will see the reintroduction of the historic Lagonda name.
The new model is being produced in response to specific demand in the Middle Eastern market, and although it will be based on existing Aston Martin architecture and takes its styling inspiration from the famous 1976 Lagonda designer William Towns, it will feature the latest in production technology such as carbon fibre body panels.
The new Lagonda model will be hand-built by Aston Martin’s highly-skilled craftsmen in a dedicated production building at the company’s Gaydon plant Warwickshire, the same building previously used in the creation of the One-77 hypercar.
Aston Martin Car Design Director Marek Reichman said: “The debut of this luxury super saloon in the Middle East market will be an exciting moment not only for Aston Martin, but for discerning customers who are seeking the ultimate in luxury and personalisation.”
“The new model, like its exclusive siblings the One-77 and V12 Zagato, has been created as a piece of exceptional automotive art. It has been designed and developed entirely in keeping with the spirit and ethos of previous Lagonda super saloons – notably the William Towns Lagonda – and as a tribute to this car it proudly bears the Lagonda nameplate.”
Aston Martin are remaining tight-lipped over the price of the new saloon, which is being offered for sale on an invitation only basis.
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