Nissan are celebrating a fourth consecutive year in which its all-electric LEAF model has proven to be the best-selling model in the rapidly growing European electric car sector.
Newly released information reveals that sales of the Nissan LEAF grew by 33 per cent last year with 14,658 examples sold, making it four years in a row that the model has topped the European zero-emissions sales charts. The British-built Nissan LEAF performed particularly strongly on the domestic front, outselling its nearest competitor by more than 2-to-1 with a total of 4,051 sales, a figure which accounts for 55 per cent of the entire UK pure electric vehicle market.
Built at Nissan’s Sunderland plant in the North-East, the all-electric LEAF was first launched early in 2011, with an improved version introduced 18 months later following a consultation programme with LEAF drivers.
Nissan Europe’s Senior Vice President of Sales and Marketing Guillaume Cartier attributes the continued success of the LEAF to the testimonials given by existing satisfied customers: “We can now see the impact that word of mouth is having on our sales, with 95 percent of our customers happy to recommend their car to a friend and 50 percent saying they would never go back to diesel or petrol,” said Cartier. “This kind of powerful advocacy, combined with an increasing awareness of the massive running cost savings electric car drivers experience, is why our Nissan LEAF sales continue to grow.”
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